TOSTITOS

TOSTITOS

Party Safe Bag

Party Safe Bag

To prevent drunk driving we created the first bag that could detect alcohol on someone's breath and help them call, and pay for a ride home. It was distributed at sports bars and sent to Super Bowl watching parties. With 3+ billion media impressions it was among the most popular campaigns of the Super Bowl without ever making into TV.

To prevent drunk driving we created the first bag that could detect alcohol on someone's breath and help them call, and pay for a ride home. It was distributed at sports bars and sent to Super Bowl watching parties. With 3+ billion media impressions it was among the most popular campaigns of the Super Bowl without ever making into TV.

< awards >

< awards >